Last week I read about a new online dating matching service called Chemistry.com. It is a new online dating service from the people behind Match.com. My first impressions after reading about this new online dating site was that it sure sounds a lot like eHarmony.

The site is in beta, meaning it is still being tested, and is only available presently to people in Seattle, San Diego, Denver and Washington D.C. They are allowing online daters in these areas to sign up for a free 90 day usage of the site which allows them to test the service and get feedback from real users before going live and being available to everyone.

So since I live in the Seattle area, I decided to sign up and see what the new site was like. You start out just like many of the personality matching services like eHarmony and PerfectMatch by answering a bunch of questions. These include answering questions about pictures like is this a real or fake smile on this person? You also answer questions about words or topics by choosing how important they are to you. The questionnaire is shorter in number of questions than eHarmony and took me about 25 minutes to complete.

Once signed up and logged into the site my first impressions were correct. This is a lot like eHarmony. The communication process looks very similar, more on this once I get a few matches and am able to see exactly how the process works. It really does look like they spent a lot of time at eHarmony and then gave the progression a few tweaks.

The matching criterion is completely different than the others matching dating sites out there. This is what will be used to differentiate them, along with what seems to be a focus on getting people to actually meet in person, from the other matching services.

So far I have to say that Chemistry.com looks the same only different.